Hershey to focus on top six cities
Mumbai: In a rare distribution shift in India's fast-moving consumer goods sector, Hershey India is pulling out of general trade in non-metro markets and focusing on the country's top six cities, breaking from rivals that continue to expand deeper into smaller towns through kirana stores.The Pennsylvania-based confectionery maker on Wednesday told employees at a town hall that it will concentrate investments on premium urban consumers, prioritising modern trade, quick commerce, e-commerce and general trade in the largest metros while revamping its distribution network across select traditional