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Steve Jobs Nike marketing philosophy
National · 2 updates
In 1997, Steve Jobs told employees: Nike sells shoes, yet inspires millions
Steve Jobs saw Nike's marketing as a prime example for Apple. He believed Nike sold inspiration, not just shoes to customers. Jobs urged Apple to focus on its core values and mission. This philosophy led to Apple's iconic "Think Different" campaign. The campaign celebrated creativity and innovation, not technical specifications.
When Steve Jobs told Apple employees: Nike sells shoes, but never talks about product
Steve Jobs returned to Apple in 1997 after being fired in 1985, prioritizing the brand's reinvention. He sought inspiration from Nike's advertising strategy that emphasized values rather than products. Jobs articulated that Apple’s core belief centers around passionate individuals who can create positive change. He emphasized the importance of clear communication in a noisy world where companies vie for attention.
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