CCPA dark patterns crackdown

Zepto, IndiGo, and Physics Wallah among 9 platforms penalised for deceiving consumers

The CCPA issued an advisory in June 2025 asking e-commerce platforms to conduct self-audits to detect dark patterns on their platforms

CCPA Penalises Zepto, IndiGo, Physics Wallah And 6 Other Platforms Over Dark Patterns

Zepto, SpiceJet and more: Full list of 9 platforms penalised for deploying 'dark patterns' to manipulate consumers

Under the Prevention and Regulation of Dark Patterns, 2023, authorities have identified and regulated 13 categories of deceptive online practices. 

Zepto, Physics Wallah Among 7 Firms Fined For Misleading Online Practices

A maximum penalty of Rs 7 lakh was imposed on Zepto Marketplace.